Moving from Clinical to Commercial After Fast-Tracked Drug Approval
Key capabilities enabled quickly to support sales training, MSL certifications and product launch.
Overview
With a focus on developing therapies to improve the lives of patients diagnosed with cancer, a clinical-stage biopharmaceutical company received “priority status” for its first approval. Being fast-tracked for approval heightened the need to quickly transform the company from a clinical development organization to a commercial one.
The company had a short amount of time to achieve their commercialization plan, which would entail numerous IT enablement workstreams to develop a full commercial platform. In order to support the product launch, the platform would need to include the following key capabilities Customer Relationship Management (CRM), Training, Data Aggregation, Business Intelligence, Reporting and Analytics. These solutions would be required to support of over 50 field employees as well as a Commercial Operations team.
How We Helped
Triverus team members were instrumental in driving many of the implementation workstreams including Veeva CRM with the Speaker Events module; Veeva PromoMats for promotional review and approval with accessibility to the sales team via CRM; implementation of AirWatch Mobile Device Management; configuration and deployment of over 100 managed iPads; design and implementation of a SHYFT commercial data warehouse that stored information aggregated from a number of data sources including third-party data providers as well as internal sources such as CRM; and BI, Analytics, and Reporting sourced from the SHYFT data warehouse.
Additionally, the Triverus team led the evaluation, selection and implementation of the cloud-based software platform Cornerstone—a Learning Management System (LMS) deemed the best match based on the organization’s requirements and priorities.
Finally, Triverus helped with set up and configuration of Freshservice ITSM.
Results
As a result of Triverus enabling key business capabilities quickly, the company was able to spend more time on their expansion and hiring in preparation for their product launch.
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