Agentforce 360 for Life Sciences: Empowering Medical Affairs Now and Future-Ready
How an emerging biotech ramped up a Salesforce MVP in 5 weeks and is ready for future Commercial growth
Overview
As an emerging biotechnology company prepared for its first commercial launch, the organization needed to modernize its Medical Affairs capabilities to support scientific engagement and compliance in a rapidly scaling environment.
With several Medical Science Liaisons (MSLs) onboarding immediately and a projected expansion of the commercial field team to nearly 100 within a year, the company needed a platform choice it wouldn’t outgrow—and an implementation approach that delivered value in weeks, not months.
How We Helped
As a trusted advisor and partner, Triverus started by understanding and clarifying the biotech's “right now” needs for Medical Affairs and “next” needs for Commercial launch—then turned that into a practical path from selection through go-live and beyond.
Aligning stakeholders on scalable vision. The team facilitated discovery with Medical Affairs, IT and Commercial leaders to map current workflows (KOL engagement tracking, medical inquiry handling, content use/approvals) and define what success needed to look like through launch and beyond.
Identifying best-fit platform. Using agreed upon decision criteria (life sciences fit, compliance readiness, scalability/flexibility, vendor roadmap and AI direction, implementation speed and total cost of ownership), the team guided vendor conversations and delivered a clear, weighted evidence-based recommendation.
The Salesforce Agentforce 360 for Life Sciences choice. With requirements to support Medical Affairs now as well as Commercial growth, the platform provides purpose-built life sciences workflows, a 360° view of HCPs/KOLs and engagement history, strong integration options, and a roadmap to expand into commercial capabilities like territory management and AI-enabled insights.
Rapid MVP Implementation. In five weeks, Triverus configured core Agentforce 360 for Life Sciences capabilities, enabled mobile access for MSLs, migrated existing KOL and interaction data from Excel, and integrated third-party KOL intelligence (Monocl/Definitive Healthcare) so insights were available in the flow of work.
Post go-live hyper care and advisory. Triverus provided support covering system administration, issue resolution, enhancement backlog management, Salesforce release management and health checks, and strategic planning sessions to prepare for commercial expansion.
Results
The biotech now has a compliant CRM foundation that supports Medical Affairs today and is designed to scale for Commercial needs tomorrow:
- Launch-ready speed: After platform selection, a production MVP in five weeks.
- Single source of truth: Centralized HCP/KOL profiles and engagement history improve oversight and continuity across the field team.
- Stronger compliance and consistency: Standardized workflows support medical inquiries and compliant use of approved content.
- Better insight into the flow of work: Integrated KOL intelligence (Monocl/Definitive Healthcare) brings external context directly into daily engagement planning.
With Triverus’ thoughtful platform recommendation, rapid implementation and strategic planning, the biotech was up and running in weeks and is ready to scale Commercial capabilities as launch approaches.
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